Aradhana

SOSIALISASI PRODUK UMKM KELOR MENDOYO BALI BRBASIS WEBSITE

2025-10-29T06:59:53+00:00

The community service program was implemented to enhance the digital marketing capacity of Kelompok Bali Palma Jagadhita, a moringa-based small enterprise located in Penyaringan Village, Mendoyo District, Jembrana Regency, Bali. Despite its potential in producing diverse moringa-based products such as moringa tea and noodles, the group faced challenges in production efficiency, business management, and market expansion. The program aimed to address these issues through digital-based empowerment, including the modernization of production technology, strengthening of business management, and development of digital marketing strategies. The activities included training on website creation and management, workshops on financial administration and product branding, and mentoring in digital promotion using social media and e-commerce platforms. The results showed improved participants’ understanding of digital marketing concepts, enhanced skills in operating websites and online promotion tools, and increased visibility of moringa products in wider markets. This initiative significantly contributed to strengthening local economic development by improving the competitiveness and sustainability of the moringa-based microenterprise in Mendoyo.

IMPLEMENTASI DAN SOSIALISASI PENGENALAN RUMAH JAMUR BERBASIS WEBSITE SEBAGAI UPAYA PEMBERDAYAAN MASYARAKAT DI DESA PACUNG, BATUAJI, TABANAN

2025-10-29T06:59:53+00:00

This community service program aims to empower mushroom farmers in Pacung Village, Batuaji, by implementing and socializing the use of a website-based Mushroom House as a digital innovation to enhance productivity, business management, and marketing. The village has great potential in oyster mushroom cultivation, yet farmers still face challenges in manual production, limited market access, and low digital literacy. The implemented solution involves developing an interactive website that serves as a center for information, education, and digital marketing. The website provides cultivation guidelines, discussion forums, and online product catalogs. The program also includes training on digital literacy, digital marketing, and the use of automation technology for temperature and humidity control. Through surveys, workshops, and mentoring sessions, the project successfully improved the digital competence of farmers and increased the consistency of mushroom production. The results show that farmers are now able to utilize digital platforms for sales and communication with consumers, while automation systems stabilize the growing environment, enhancing yield quality. This program demonstrates that the integration of digital technology in agriculture can effectively support community empowerment and sustainable local economic development.

PENGABDIAN MASYARAKAT PENGENALAN DESTINASI TUJUAN WISATA PURA LUHUR BATUKARU BERBASIS WEBSITE

2025-10-29T06:59:53+00:00

Pura Luhur Batukaru is one of Bali’s significant spiritual and cultural destinations, possessing high historical and religious value. However, its potential has not been optimally utilized due to the absence of a digital-based promotional platform. This community service program aims to introduce and promote Pura Luhur Batukaru through the development of an official website as a digital medium for information dissemination and tourism promotion. The activities involved needs assessment, website design and development, community training, and implementation of a visitor recording system. The website presents comprehensive information on the temple’s history, cultural rituals, facilities, routes, and events, integrated with social media for broader outreach. Training sessions were conducted for temple managers and local communities to enhance their digital skills and ensure sustainable management of the website. The results indicate that the developed website significantly improved the accessibility of information and engagement of potential visitors, while the community’s digital literacy also increased. Consequently, the implementation of this program contributed to improving local tourism promotion, supporting cultural preservation, and strengthening the local economy through digital transformation.

PEMANFAATAN TEKNOLOGI PENGERING DAUN MORINGA UNTUK MENINGKATKAN KUALITAS PRODUK DAN PEMASARAN DI KELOMPOK TANI MENDOYO

2025-10-29T06:59:53+00:00

Moringa (Moringa oleifera) is a nutrient-rich plant widely processed into various products such as tea, powder, and herbal supplements. Farmers in Mendoyo, Jembrana, have great potential in Moringa cultivation, yet face challenges in post-harvest processing, particularly in drying leaves using traditional sun-drying methods. This approach is weather-dependent, time-consuming, less hygienic, and often reduces nutritional content and visual quality. This community service program aims to introduce and train the farmers’ group in the use of a modern Moringa leaf dryer to enhance production efficiency, product quality, and market competitiveness. The activities include socialization on the benefits of dryer technology, hands-on training for machine operation and maintenance, and assistance in adopting digital marketing strategies to expand market reach. Implementation is carried out through direct demonstrations, mentoring, and performance evaluation by comparing traditional and machine-based drying results. Expected outcomes include improved farmers’ understanding of modern processing technology, reduced drying time, enhanced product hygiene and consistency, and broader marketing channels. This initiative is projected to increase the economic value of Moringa products, strengthen the competitiveness of the Mendoyo farmers’ group, and contribute to local economic empowerment.

PENINGKATAN DAYA SAING UMKM OLAHAN KELOR MELALUI STRATEGI DIGITAL MARKETING DI MENDOYO

2025-10-29T06:59:53+00:00

Micro, Small, and Medium Enterprises (MSMEs) in Mendoyo District, Jembrana Regency, have significant potential in producing various moringa-based products, including tea, powder, and snacks, due to their high nutritional value and health benefits. However, their market reach and competitiveness remain limited because they rely on conventional marketing methods such as direct sales and word-of-mouth promotion. This community service program aims to enhance the marketing capacity of moringa product MSMEs through the implementation of digital marketing strategies. The activities include developing and managing an e-commerce website as a digital catalog and transaction platform, optimizing social media marketing through creative content, branding, and Search Engine Optimization (SEO), as well as providing training in digital advertising and marketing analytics. The implementation method consists of preparation and socialization, training, website and marketplace integration, content creation, and continuous mentoring, followed by evaluation based on sales growth, website visits, and customer engagement. The program outcomes indicate an improvement in participants’ understanding of digital marketing, increased online customer reach, and enhanced competitiveness of moringa products in wider markets. These results are expected to contribute to sustainable local economic growth and the modernization of rural MSME business ecosystems.

PENGEMBANGAN SISTEM CERDAS BERBASIS WEB UNTUK PENILAIAN KUALITAS DAUN KELOR BAGI PETANI DAN UMKM

2025-10-29T06:59:53+00:00

The Moringa Pacung Farmers Group in Buleleng Regency faces a major challenge in maintaining the consistent quality of dried moringa leaves due to the manual and subjective sorting process. This limitation reduces product efficiency and market competitiveness. To address this issue, a web-based intelligent system was developed using a Vision Transformer (ViT) model to automatically classify dried moringa leaf quality based on digital images. The implementation stages included field observation, dataset collection and labeling, model training and optimization, system integration into a web application, training, and evaluation with the farmer group. The ViT model achieved a classification accuracy of over 85%, effectively identifying three quality categories: A (good), B (moderate), and C (low). The system allows users to upload leaf photos via smartphones or computers and instantly obtain classification results. Furthermore, the project improved the farmers’ digital literacy and ability to apply artificial intelligence-based technology in daily agricultural practices. Through this community service program, farmers benefited from increased efficiency, consistency, and documentation of product quality, supporting digital transformation and sustainable technological empowerment for local agricultural communities.

PENGENALAN KUALITAS DAUN KELOR KERING DENGAN MACHINE LEARNING BERBASIS WEB

2025-10-29T06:59:53+00:00

This community service project aims to introduce web-based machine learning technology for identifying the quality of dried Moringa leaves. The partner's main issue is that the quality assessment process is still performed manually and relies heavily on the subjective experience of farmers or producers, resulting in inconsistent product quality. To address this, a web-based system was developed utilizing machine learning algorithms to automatically classify the quality of dried Moringa leaves based on image features such as color, texture, and shape. The system was designed to be user-friendly, accessible via computers or smartphones, and capable of providing real-time classification results. The implementation method involved several stages: (1) field survey and needs analysis, (2) system design and model development using Convolutional Neural Networks (CNN), (3) integration of the model into a web application, (4) training and mentoring of partners, and (5) system testing and evaluation. The test results showed that the developed system could accurately classify dried Moringa leaf quality into categories such as high, medium, and low. This approach significantly improves efficiency, consistency, and objectivity in the quality evaluation process while reducing dependence on manual inspection. Overall, the activity provides direct benefits to the partners in improving product quality, competitiveness, and digital literacy through the adoption of machine learning technology in the agricultural sector.